I created this video ad specifically for Facebook. My concept was to have it first appear as two normal video ads in a timeline, but soon have the animation break the frame as the two scenes begin to interact. I created all of the destruction and VFX in After Effects. I composited the video together utilizing a library of sprites from the game itself (buildings and characters). After I created the edit, I collaborated with a sound designer and then versioned it out. I would occasionally create new 3D animation of characters/props, such as the soldiers flying, but generally I would work with the 3D team for this. With this project, we wanted to test how much we could play with the Facebook UI on their platform. Apparently this went too far, as it was eventually flagged and removed.